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R.E.D. Talks

Wed 19th Jul 2017 PDT

View a recap of the event here.

R.E.D. Talks: Building a Successful Brand in LA

Date: July 19, 2017
Time: 6:00pm-8:00pm
Venue: Tradesy,1217 2nd St, Santa Monica, 90401
Speaker: Tracy Dinunzio , Founder and CEO of Tradesy

Hors d’oeuvres and cocktails served.

Tradesy—a ground-breaking e-Commerce business conceptualized and launched in Los Angeles by Tracy Dinunzio—has revolutionized the e-commerce industry. Tracy was an early pioneer of the trust-based online consignment shopping model, which enabled her to build a successful business around the new concept. Join us as Tracy, who harnessed her passion, grit and determination to build one of LA’s better-known e-commerce brands, shares the story of her entrepreneurial journey.

Read a recap of the previous RED Talk here.

Featured Speaker

Tracy Dinunzio
Founder and CEO

Tracy is the Founder and CEO of Tradesy, the world’s leading peer-to-peer marketplace for women’s fashion. As an artist-turned-entrepreneur, Tracy bootstrapped the business in its early days by renting out her bedroom on Airbnb and sleeping on the couch. Today, Tradesy has over 100 team members and 5mm customers, and has attracted funding from top-tier investors like Kleiner Perkins and Richard Branson.

This RED Talk will discuss:

  • How Tracy made the transition from artist, to entrepreneur, to CEO of one of the most successful online marketplaces for a massive community of 7 million users.
  • The importance of remaining committed to your vision in the face of seemingly insurmountable odds. Tracy faced countless hurdles in building her business, from being a female entrepreneur in a male dominated industry, to encountering investors who didn’t initially believe that her vision represented a viable business model, to facing a steep learning curve as she entered an unknown industry.
  • Tradesy’s incredibly diverse workforce (70% female), and how diversity strengthens the business.
  • Meta-data’s integral role in finding and sustaining success for Tradesy.

The R.E.D. Talks series sponsor is UCLA Extension.  UCLAExtension.edu

Join the conversation about this R.E.D. Talk! #REDTalk

Click here for a recap of our R.E.D Talk at the Dollar Shave Club

Watch a video about our previous R.E.D Talk created by UCLA Extension

Admission Cost

General Public: $45.00
LAEDC Member: $30.00
Students: $20
*Students must present valid student-ID at event check-in

*Cancellations to registrations may be made 7 days prior to the event (July 19th, 2017) with a full refund.  After July 19th, only substitutions may be made for your registration.  All cancellations and substitutions must be submitted in writing to [email protected].

Register Here

Questions?  Contact LAEDC’s Jessica Bevel at [email protected] or at 213-236-4864.

About R.E.D. Talks: 

What do the brightest entrepreneurs in L.A. County’s future know that you don’t know – yet?

R.E.D. Talks is a series of three in-depth discussions with the change agents and innovators who are creating new paradigms and breaking new ground in some of the most dynamic industries across our region. Many of the thought leaders now taking the lead in the new global economy have well-established roots right here in L.A. County. This diverse group of influencers will share their visions for Regional Economic Development (R.E.D) and the role the business community can play in securing a sound future as one of the world’s most vital economic powerhouses. Engage at R.E.D. Talks with the innovators who are charting the global economy’s future right here in Los Angeles.

For more information and to explore sponsorship opportunities, contact Rick Moelis at LAEDC, at 213-236-4812  [email protected]


Wed 19th Jul 2017
6:00 pm - 8:00 pm
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1217 2nd St, Santa Monica
Santa Monica, CA 90401 United States
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