Loading Events

« All Events

R.E.D. Talks

Thu 15th Mar 2018 PDT

Regional Economic Development (R.E.D.) Talks

Date: March 15, 2018
Time: 5:30pm-7:30pm
Venue: City National Plaza


While attending a kids birthday party, Joanna was commiserating with other moms about the challenge of getting their children to and from after school activities safely and on time. Joanna turned this challenge into an opportunity, and before long, the ride share service, HopSkipDrive for kids was born. Join us as Joanna shares the entrepreneurial journey she and her two co-founders have been on as they’ve grown a stable and successful business. 

Following the chat with Joanna, we will transition to a panel discussion, Beyond the #MeToo Movement-What’s Next for Women in the Workplace. The discussion will focus on how #MeToo can bring women together and encourage them to support each other when it comes to promotions and workplace advancement–important steps towards attainment of equality and a balance of power between men and women.

Featured Speaker

Joanna McFarland
Founder and CEO

Joanna has more than 15 years experience in product and general management. She has an MBA from Stanford University and a BS in Economics from the Wharton School at the University of Pennsylvania. Joanna has worked for different companies in various roles—broadening her experience background. After working her way up from Director to Vice President of the Publisher Network for AT&T, she took on a Vice President role with One West Bank. She has also worked as Vice President of GM Consumer Finance. Joanna drives her two boys, Jackson (9) and Sam (6), to school, karate, T-ball and cub scouts.


Beth Schroeder
Labor & Employment Law
Raines Feldman, LLP

Beth Schroeder is a preeminent Labor & Employment counsel. She has over three decades of experience in representing employers in all aspects of employment and labor law, including the defense of employment-related lawsuits involving wrongful termination, harassment, discrimination, wage and hour issues and related claims both individual and class action. Beth works with business owners, general counsel and human resource professionals to provide extensive day-to-day counseling and advice, risk management, compliance and strategy-planning in the prevention of employment-related claims both individual and class action. She also conducts employee training classes, drafts employee handbooks and other personnel forms, documentation, prepares employment contracts and conducts extensive audits for wage and hour compliance. Beth was named Century City Bar Association’s Labor and Employment Lawyer of the Year for 2017. She currently serves as Chair of the firm’s Labor & Employment practice group.

Panel Moderator

Lisa Markus
Vice President of Client Experience
Bolton & Company

Lisa Markus is Vice President – Client Experience for Bolton & Company, one of the nation’s leading independent insurance brokers. There she has built the company’s approach to client experience, which includes launching client listening, journey mapping and transitioning from a traditional marketing approach to using Bolton’s corporate voice to champion its clients and the communities it serves.

Lisa’s passion is inclusion and economic empowerment. She is a recognized thought leader in belonging, diversity and inclusion and author of Living a Blessed Life; Walking in Faith, Growing in Wealth. Lisa’s work has been published in Diversity Best Practices and other trade publications, which allowed her to speak nationally on topics including the gender and ethnicity gap in economic empowerment, cognitive diversity and innovation, culturally-competent financial education, and how gamification can be used to bridge the wealth gap.

The chat with Joanna portion of the RED Talk will cover:

  • The KEY issue they had to solve for this app to work.
  • How they established trust so that parents would feel safe sending their kids (their most precious asset) with HopSkipDrive car.
  • Tips on having business partners and how to successfully move forward with three Co-founder’s.
  • How Joanna and her team effectively managed cash flow.
  • How having a baby is similar to owing a business.

Join the conversation about this R.E.D. Talk! #REDTalk

Click here for a recap of our R.E.D Talk at the Dollar Shave Club

Watch a video about our previous R.E.D Talk 

Read a recap of the previous RED Talk here

Admission Cost

General Public: $25
LAEDC Member: $15
Students: $15
*Students must present valid student-ID at event check-in

*Cancellations to registrations may be made 7 days prior to the event for a full refund.  All cancellations and substitutions must be submitted in writing to [email protected].

Register Here

About R.E.D. Talks: 

What do the brightest entrepreneurs in L.A. County’s future know that you don’t know – yet?

R.E.D. Talks is a series of three in-depth discussions with the change agents and innovators who are creating new paradigms and breaking new ground in some of the most dynamic industries across our region. Many of the thought leaders now taking the lead in the new global economy have well-established roots right here in L.A. County. This diverse group of influencers will share their visions for Regional Economic Development (R.E.D) and the role the business community can play in securing a sound future as one of the world’s most vital economic powerhouses. Engage at R.E.D. Talks with the innovators who are charting the global economy’s future right here in Los Angeles.

For more information and to explore sponsorship opportunities, contact Rick Moelis at LAEDC, at 213-236-4812  [email protected]


Thu 15th Mar 2018
5:30 pm - 7:30 pm
Event Categories:
Event Tags:
, , , , , ,


Event Plaza, City National Plaza
515 S Flower St #3220
Los Angeles, CA 90071 United States