LA is Open means that Los Angeles is stronger than ever, powered by the resilience, creativity, and community that define this city. Whether you’re a local business owner reigniting your dreams, a visitor rediscovering our neighborhoods, or a partner investing in LA’s future, your support fuels this next chapter.

Together, we’re showing the world what it means to rise after challenge, rebuild with purpose, and reopen with pride. Join us.

Explore. Experience. Engage. Because the world needs to know…

LA IS OPEN.