LAEDC’s Institute for Applied Economics has found that the Pacific Standard Time LA/LA exhibit series not only brought the rich art of Latin Americans to 2.8 million visitors at 70 cultural institutions around Southern California, it also created over 4,000 jobs, added $430 million in economic output the the regional economy, and supported labor income (wages) of nearly $188 million.  The PST LA/LA initiative took place from September 2017 to January 2018 and was supported by Bank of America and organized by the Getty in collaboration with other major local planning partners (including Chicano Studies Research Center at UCLA, LACMA, The Hammer, and MOCA).

LA/LA was an extraordinary series of experiences for local and international audiences, exploring visual arts, film, dance, music, performance art and more.  The initiative engaged hundreds of curators including scholars, artists and critics to highlight a tremendous wealth of all kinds of Latino and Latin American Art.  This was the second “coming” of Pacific Standard Time, and LA/LA exceeded the audience reach and economic impact of the original PST exhibit series substantially.

LAEDC’s role was to study the economic impact of the initiative to better understand how this collaboration improves opportunity and prosperity for the region.