Small business owners and entrepreneurs with a dream of selling their U.S. made, grown or assembled products to millions of customers now have their chance.
For the first time in the program’s nine-year history, Walmart offered an exclusive early access period for Marketplace sellers to apply for Open Call, resulting in more than 2,000 companies registering more than 6,000 items they hope to present to merchants. If selected, participants will be able to choose from virtual or in-person pitch meetings with a Walmart or Sam’s Club merchant during the June 28-29 event.
Open Call is Walmart’s largest sourcing event that aims to bring shelf-ready products made, grown or assembled in the U.S. to shoppers across the country, both in-store and online. Open Call helps support Walmart’s 10-year commitment to American jobs through its $350 billion investment in items made, grown or assembled in the U.S.
This year, Walmart is offering mentoring sessions to all applicants registering for the event to provide tools to become successful selling on Walmart’s virtual and physical shelves. In addition to sourcing new products, Open Call also aims to expand work the retailer is already doing with current online sellers. Applications for the two-day hybrid event will be accepted through April 8.
March 14 – Registration Opens
April 08 – Registration Closes
May 23 – All invited suppliers are notified
June 28 & 29 – Event Day
Applicants who receive a one-on-one product pitch meeting invitation will be given 30 minutes to showcase to Walmart and/or Sam’s Club merchants why their product and business should join the Walmart family. Entrepreneurs can secure deals ranging from supplying products to a handful of local stores to supplying hundreds of Walmart stores and Sam’s Clubs as well as Walmart.com. In addition to the product pitch meetings, Open Call includes breakout sessions featuring Walmart and Sam’s Club leaders and special guests to provide suppliers and sellers with valuable insights and to offer additional resources available.
Businesses wishing to apply for this year’s Open Call event can apply on website.