LAEDC is effective because of the leadership of our members. Please take a moment to meet the individuals below!
Rudy B. Medina, President, Southern California Market, U.S. Bank
Rudy Medina serves as the Southern California market president for U.S. Bank, the fifth largest commercial bank in the United States. Medina leads the market in company-wide efforts and activities while directing commercial banking in Southern California. Medina has over 35 years of banking and financial services experience and joins U.S. Bank from Bank of America, where he served as chief operating officer, business banking division. Previous to this he held the role of market president and senior vice president, market executive, California Central Valley, directing all middle market banking and serving as the senior executive in the market. Medina is active in the community and currently serves on the board of the Western Bankers Association and California Chamber of Commerce. Locally, Medina is on the boards of the Central City Association of Los Angeles, United Way of Greater Los Angeles, and Los Angeles Economic Development Council. Medina earned a bachelor’s degree in finance from the University of the Pacific and is a previous winner of the Kermit O’Hansen Award of Excellence from the Pacific Coast Banking School. Medina and his wife, Susan reside in the Los Angeles metropolitan area.
Luis Patiño, President and General Manager, Univision Local Media Group
Luis Patiño is the President and General Manager of Univision Local Media Group in Los Angeles, at Univision Communications Inc., the leading media company serving Hispanic America. Univision Local Media owns and/or operates 128 local television and radio stations in major U.S. Hispanic markets and Puerto Rico. In his role, Mr. Patiño is responsible for all TV, Radio and Digital Assets, including the day-to-day management of station operations, sales, news, marketing and promotions for Univision Los Angeles.
Prior to his current position, he served as Senior Vice President of Univision Television Group (UTG) where he led operations, sales, news, marketing and promotions for Univision’s owned and operated TV stations in San Francisco, Sacramento, Fresno, Bakersfield, Phoenix, Tucson, San Antonio and Austin. Earlier in his career, Patiño worked for Univision flagship stations in Los Angeles in several positions including national sales manager and local sales manager. Before joining Univision, he worked as National Sales Manager for Entravision Communications Co.
Mr. Patiño is a member of the Board/Exec Cmte of LAEDC (5 years), and a member of the Board of the LA Area Chamber, United Way of Greater LA, The Latino Donor Collaborative, Ronald McDonald House Charities, and the Advisory Boards of Cal State LA and the Rose Bowl Institute.
Immediate Past Chair
Steven A. Nissen, President and CEO, Nissen Consulting Group
Steve Nissen is the President and CEO of Nissen Consulting Group. For the previous 12 years until his retirement from NBCUniversal in January 2020, Nissen was responsible for state and local government affairs for NBCUniversal, from intellectual property protection, First Amendment and film production to land use and government compliance. Mr. Nissen is on the Executive Committee of the Los Angeles Economic Development Corp., was the 2017 Chair of the Los Angeles Area Chamber of Commerce, and past Chair of the Central City Association, FilmLA and the L.A. BioMed (now known as the Lundquist Institute). Nissen also is one of 9 Board Members of one of California’s largest charitable foundations, the Ralph M. Parsons Foundation. He has also served on the Executive Committees of the L.A. Police Foundation and Valley Industries and Commerce Association and is a Board Member of the Metropolitan YMCA.
Prior to NBCUniversal, Mr. Nissen was a partner in the national law firm of Manatt, Phelps & Phillips, representing a wide range of clients, from Fortune 500 companies to nonprofit entities.
From 1999-2002, Nissen was a senior official with California Governor Gray Davis. Nissen served as the Governor’s Interim Staff Director, as Director of the Governor’s Office of Planning and Research, and as Senior Special Assistant for Innovation in Government. Among other tasks, he served as the Governor’s liaison to the Blue Ribbon Panel on Hate Groups, chaired by former Secretary of State Warren Christopher and former California Governor George Deukmejian.
Before joining Governor Davis’ staff, Nissen was Executive Director of the State Bar of California, then the largest private regulatory body in the nation. He took charge in the midst of a political crisis triggered by a veto of the legislation to fund the Bar. He worked closely with then Governor Pete Wilson’s office, the California Legislature and the state Supreme Court to restore funding to the State Bar while at the same time streamlining the organization’s multiple functions.
Prior to that, Nissen was President of Public Counsel Law Center, which he built into the country’s largest pro bono law firm. Under his leadership, Public Counsel grew to a staff of some 50 dedicated individuals and a cadre of 10,000 volunteer attorneys providing over $200 million worth of legal services to children, the elderly, low-income families, and nonprofit organizations. During his tenure at Public Counsel, he was also an adjunct professor at USC School of Law. He has maintained his commitment to legal services to the indigent by serving as Co-Chair of the California State Bar Legal Services Trust Fund Commission and Standing Committee member of the American Bar Association Pro Bono and Public Service Committee. He has received numerous awards for his contributions to the community in the civic, government, nonprofit, corporate and legal sectors.
Past LAEDC Chairs include
2020/2021 Steve Nissen, President and CEO, Nissen Consulting Group
2019/2020 Dianne Harrison, President, CSU Northridge (CSUN)
2018/2019 Eric Rowen, Principal Shareholder, Greenberg Traurig LLP
2017/2018 Jodie Lesh, SVP, National Delivery System Strategy, Planning and Design at Kaiser Permanente
2016/2017 Chris Martin, CEO and Chairman of AC Martin and Martin Project Management
2015/2016 Praful Kulkarni, founding partner of gkk works
2014/2015 Raul A. Anaya, President, Bank of America – Greater Los Angeles Region
2013/2014 Lew Horne, President, CBRE Inc., Greater Los Angeles and Orange County Region
2012/ 2013 Christopher Carey, Chief Financial Officer, City National Bank
2011/ 2012 Robert Hertzberg, California State Senator and former Speaker of the California State Assembly
2010/2011 Maura O’Connor, O’Connor Cochran LLP
2009/2010 Lloyd Greif, USC Lloyd Greif Center for Entrepreneurial Studies