Baaz Bites (Los Angeles, CA)
The frozen food company, Baaz Bites, introduced Persian cuisine to the mainstream L.A. market. Still, the cost of packaging products became far too high during the pandemic and the production strategy needed adjustment. LAEDC introduced Chief Officer Jordan Elist to a co-packer in Cudahy (south Los Angeles) that could handle their frozen food production and distribution level. As a result, Baaz Bites was able to strike a partnership that benefitted both companies, another example of a pivot and reinvention with LAEDC’s assistance.