Lilly Rocha is the current CEO of the Latino Restaurant Association, an 800+ member national organization based in Los Angeles, California. Rocha is also the founder of the Sabor Latino Food Industry Trade Show, the nation’s largest Latin Food Trade Show.
A graduate of the University of California Berkeley, Rocha also attended St. Mary’s University in London, England. Rocha founded the Sabor Latino Food Industry Trade Show in 2013 when she noticed the gap in the trade show industry for Latino foods. With Rocha’s expertise in sales, marketing, and project management, Sabor Latino has become a recognized brand in the trade show industry and serves as the premier business platform for Latin food professionals.
LAEDC’s annual membership provides cooperative action, real impact, and substantive direction through involvement with top business, education, government, and nonprofit leaders in LA County. To learn more about joining Lilly and fellow Board of Governors please click below.