Better Business Webinar SeriesNews

Keys to Business Success: Market, Sell & Fund – LAEDC Better Business Webinar #7

By July 15, 2013 No Comments

LAEDC Better Business Webinar Series:

Keys to Business Success: Market, Sell & Fund

On July 15, 2013, we held the seventh webinar of  LAEDC’s new Better Business Webinar Serieswhich focused on what you need for online marketing and how you can hire someone with that expertise; how you can attract and retain top-producing sales representatives; and how you can successfully present to investors.  Our guest speaker was Luke Brown, Consultant at Growthink.

You can download a copy of the slides here.

You can view a recording of the webinar here.

Key Points:

  • It is important to keep the purpose of your website in mind.  In other words, do you have an informational, e-commerce or lead generation website?
  • If you want to pitch an investor, be 100% ready the first time; investors talk to one another, and if you seem unprepared for one, word will travel.
  • When developing an advertisement for sales personnel, develop an ad that focuses on top performers and never mention average; after all, you want to attract top-talent and not “average” talent.