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Future Forum – Entertainment: The Convergence of Technology and Media

Wed 8th Mar 2017 PST

About our Presenting Sponsor
Centrally located in the South Bay and the heart of Los Angeles, CSU Dominguez Hills is a diverse, welcoming community of learners and educators collaborating to change lives and communities for the better. With our strong academic programs, dedicated faculty mentors, supportive staff, and many campus amenities, CSU Dominguez Hills is committed to connecting our students to a high-quality and transformative education while providing our communities with a vital resource for talent, knowledge, skills, and leadership needed to thrive today and tomorrow.

About Future Forum-Entertainment

Digital technologies are democratizing the creation and distribution of content causing a seismic shift in the business model for traditional movie and television studios. The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. Burgeoning technologies like Virtual Reality (VR) and Augmented Reality (AR) are also emerging as the go-to for the gaming world and other forms of entertainment. Digital Advertising via social media and similar outlets are quickly overtaking companies advertising spend traditionally allocated to television ads and other legacy forms of advertising. This new ad-spend dynamic is also impacting advertising agencies and agency models.  All of these changes have a significant impact on the LA County economy and our workforce, and will shape the future of the entertainment industry and how Hollywood functions going forward.

Gain insight from experts at Future Forum on these topics and more:

  • An overview of where the entertainment industry is going globally with regard to consumers continuing to “cut the cord” and the increasing role of VR, AR, digital and social media as entertainment options.
  • Digital Advertising vs. Traditional Advertising – consumer brands are investing more spend on social media ad campaigns instead of traditional media buys because the ROI is better.
  • With the changing face of the entertainment industry, and specifically with digital media, what are the workforce needs in LA County, and how are we addressing them from an academic standpoint?

Join the conversation! #LAEDCFutureForum

Featured Speaker

Matthew Lieberman
Technology, Media and Telecom (“TMT”)  Marketing Leader

Matthew is the Technology, Media, and Telecom Marketing Leader at PwC providing business consulting services to entertainment and media clients locally and globally. An innovative executive at the crossroads of marketing, entertainment & media content and technology and the related disruption across these sectors, Matthew assists clients in adapting to the changing content and distribution marketplace. He consistently writes about the entertainment industry and is often quoted in multiple publications and television shows. Matthew received a Bachelor of Science degree from University of Southern California – Marshall School of Business, and his MBA from California State University – Dominguez Hills. Watch Matthew discuss upcoming trends in the Entertainment Industry.


Nancy Wang Yuen
Ph.D, UCLA 2008
Associate Professor and Chair of the Sociology Department at Biola University

Nancy Wang Yeun is an Associate Professor and Chair of the Sociology Department at Biola University. Her book, Reel Inequality: Hollywood Actors and Racism (2016, Rutgers University Press), examines the barriers actors of color face in Hollywood and how they creatively challenge stereotypes. She is a sought-after expert on race and media by news outlets such as Associated Press and the New Republic. She is also a regular contributor to the Huffington Post.

With a research team, Nancy pioneered the first policy report on Asian Americans and Pacific Islanders in primetime television in 2006. She is currently conducting a 10-year follow up study. Nancy is also co-curating a museum exhibit on Hollywood’s pioneering Asian American Actresses. Watch Nancy discuss the need to address diversity in the entertainment industry here.

Ashley Crowder
CEO, Co-Founder

Ashley Crowder leverages her engineering background to guide VNTANA’s overall direction and technology development. She co-founded VNTANA in 2012 with the goal of allowing people to be in multiple venues at the same time. Since then VNTANA has created the first scalable and interactive hologram system, which has been used by major brands including Microsoft, Mercedes-Benz and Pepsi. Prior to co-founding VNTANA she graduated from USC with a bachelors and masters in engineering and gained valuable manufacturing experience at Gulfstream, Northrop Grumman and BP. She also gained experience in event production at MTV Networks in Los Angeles and INCA Productions in London, planning events to be executed in multiple countries.

Ashley has been a speaker at Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016. Ashley is a part of the Microsoft Early Developer Program along with the Microsoft Bizspark Plus program. Watch Ashley talk about her inspiration for creating VNTANA

Field Garthwaite
Co-Founder & CEO

Field Garthwaite is the Co-Founder and CEO of IRIS.TV, the market leading Video Programming Platform. IRIS.TV provides media companies with software and APIs that enable them to personalize programming on one-to-one level across all platforms and devices. The company’s product suite is used by hundreds of publishers and broadcasters around the world including Time Inc., CBS, Telepictures, Tribune, Hearst, THR and Billboard.

Panel Moderator

Ellie Altshuler
Senior Associate, Fashion & Entertainment
Nixon Peabody

Ellie Altshuler provides career and business guidance to talent and digital, television and film production company clients in the entertainment industry as well as designers and manufacturers in the fashion industry. She has a diverse practice advising clients on transactional matters, licensing deals and traditional and nontraditional multi-platform opportunities. As a former brand manager and entrepreneur in the food consumer packaged goods sector, Ellie provides a unique perspective on market trends and business development strategies for her clients. Ellie will discuss social media’s increasing importance as an advertising medium for entertainment companies, and how this trend is disrupting traditional ad spends.

Additional Speakers Will Be Announced Soon!

Welcoming Remarks

Willie J. Hagan, Ph. D.
California State University, Dominguez Hills

Bill Allen
Los Angeles County Economic Development Corporation


Wed 8th Mar 2017
7:30 am - 11:00 am
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The Paramount Theatre
5555 Melrose Ave
Los Angeles, CA 90038 United States
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